FlowCycle is a pioneering indoor cycling studio based in Casablanca, Morocco, founded two years ago by Asmae Benjalloun and Alya Benjelloun Touimi. It introduced the concept of Rhythm Cycling to the Moroccan fitness scene, offering a unique workout experience that synchronizes physical exercise with music to create an immersive and energizing environment. The studio emphasizes a holistic approach to fitness, aiming to connect the body and mind through rhythm-based cycling sessions. This innovative concept has been well-received, with plans to expand to other cities in Morocco and across Africa.